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What is Graphic Design?

Of course the easiest way to answer the question is point out examples of Graphic Deisgn: the nike logo, the iPod billboard, the company letterhead, the Diesal Jeans ad – but that’s a cop out. It doesn’t explain anything.

Here are 5 versions of explaining Graphic Design:

 

1.  "Since prehistoric times, people have searched for ways to give visual form to ideas and concepts, to store knowledge in graphic form, and to bring order and clarity to information. Over the course of history, these needs have been filled by various people including scribes, printers, and artists. It was not until 1922, when the outstanding book designer William Addison Dwiggins coined the term ‘graphic design’ to describe his activities as an individual who brought structural order and visual form to printed communications, that an emerging profession received an appropriate name."

      MEGGS. Philip, B.A - History of Graphic Design

 

2. "Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas."

      Jessica Helfand - AIGA What is graphic design?

 

3. "The practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, or website."

      Dictionary.com

 

4. "The process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Today's graphic designers often use desktop publishing software and techniques to achieve their goals."

      About.com

 

5. Graphic design is the most universal of all the arts. It is all around us, explaining, decorating, identifying; imposing meaning on the world... Without graphic design's process and ingredients - structure and organization, word and image, differentiation - we would have to receive all our information by the spoken word. We would enter another Dark Ages, a thousand years of ignorance, prejudice, superstition and very short lifespans.

      Quentin Newark - What Is Graphic Design?

 

Thought on Graphic Design:

"Graphic Design is thought of as the cool and polished brother of the more flamboyant and loose Fine Art. It is controlled. It is an ad campaign, a billboard or a website. But it is not good to relegate Graphic Design, as is often the case, to the sterile study, creation and arrangement of letterforms, flat planes of color, shape and line simply for visual candy or commercial use. In reality, there is a significant amount of Art in Graphic Design and vice-versa."

 

Thought on Communication Design:

"I consider myself a Communication Designer. My training allows me to concentrate on what the message is, and the best way to convey it. Although I mostly rely on the tools of the Graphic Designer, I often find myself needing to learn aspects of communication that are not always visual. My art takes me into realms of audio, theatrical and kinetic design. I could have only achieved this by knowing about typography and print publication, in addition to sculpture, literature and not being afraid to take on new challenges. With this, my Art/Design is a strong combination of heart, hand and head."

 

Thought on Graphic Design:

"Graphic Design is thought of as the cool and polished brother of the more flamboyant and loose Fine Art. It is controlled. It is an ad campaign, a billboard or a website. But it is not good to relegate Graphic Design, as is often the case, to the sterile study, creation and arrangement of letterforms, flat planes of color, shape and line simply for visual candy or commercial use. In reality, there is a significant amount of Art in Graphic Design and vice-versa."

 

Thought on Communication Design:

"I consider myself a Communication Designer. My training allows me to concentrate on what the message is, and the best way to convey it. Although I mostly rely on the tools of the Graphic Designer, I often find myself needing to learn aspects of communication that are not always visual. My art takes me into realms of audio, theatrical and kinetic design. I could have only achieved this by knowing about typography and print publication, in addition to sculpture, literature and not being afraid to take on new challenges. With this, my Art/Design is a strong combination of heart, hand and head."